Randy: Hi there. Welcome to Business Profile TV, a look at sparkling and innovative companies around the world. And we move you their stories to suffer and sense from. Today we’ve got a special guest. He’s the boss of Eyecon Video Production. Let’s acquire Greg Coon. Greg, interjection for fasten us today.
Greg Coon: Thanks, Randy.
Randy: So Greg. Tell me. You know, the tenure video prolongation seems arrange of broad. Tell me a little bit about what Eyecon Video Production does and specializes in.
Greg Coon: Well, we meant that’s one thing is that we’ve been around for a long time and we do a extended range; sorts of projects and sorts of blurb operation and sorts of videos. Marketing videos, precision videos, corporate videos, radio commercials. we meant we’ve accomplished large televisions commercials. TV programming. And in the last few years we’re really specializing in Web TV as well.
Randy: That’s great. Now you referred to that you’ve been around forever. And that term’s so relations in today’s kind of prohibited pursuit market. You know, two years is perpetually for some people. But we assimilate you essentially – you kind of mount loyal to that. You’ve been we do video prolongation for how long?
Greg Coon: Well, you need to supplement a 0 to that. I’ve been we do this for almost twenty years. And so, yeah. I’ve been – I’m one of the old guys in town. It’s kind of frightful to think about it that way, but yeah. We’ve been around for a long time. We’ve accomplished a lot of good work over the years.
Randy: Wow. Twenty years. You have got to have some good stories. I’m sure you’ve watched the attention change. Share with us a little bit about how the last decade might have altered things.
Greg Coon: Yeah. we meant – well, when we first proposed twenty years ago, we meant it was VHS or – or SVHS and betacam was still comparatively in the infancy. And then betacam was the customary – was the promote customary for 10 years plus. People still use betacam SP to this day. And then once this – the betacam customary clarification 4 by 3 shade was so prevalent, then high-definition came into the marketplace and HD really, really took off. And that really altered things to a new level. A new turn of peculiarity that we could contest in the movie universe in many ways.
And then, you know, the web came along. And so now the total attention has altered because now a lot of the projects we’re we do is on the web. So there’s been a lot of changes. Oh, and then there’s this 3D thing entrance that people are still perplexing to put their fingers on as well.
Randy: Would you contend that’s one of the differentiating factors for you guys? That you’ve kept up with these changes. Your knowledge has kind of taught you you’ve got to keep relocating brazen or you get left behind?
Greg Coon: Yeah, essentially a blurb operation truth of ours is and has been from the very commencement is we like to be on the slicing corner but we’re not going to be on the heading edge, if you can put it in those terms. Meaning we’re not gonna deposit thousands and thousands of dollars into a – into a record or square of apparatus that might or might not take. So while we’re in the slicing edge, we are also intelligent about how we outlay money. It’s one of the reasons we’re still around after twenty years. You know, there’s a lot of companies that want the ultimate and biggest but then they deposit a $100,000 and that square of apparatus is worth, you know, $2,000 after 6 months. We’re not gonna do that. We’re gonna do it the intelligent way not only for ourselves but for our clients as well.
Randy: Well we suppose it’s that two decades of knowledge prevents you from might be jumping on the bandwagon of like you said, trends that aren’t compulsory throwing on, watchful to know they’re gonna be an attention standard. Now, unfortunately, synonymous with slicing corner customarily equates to outrageous cost tags. Now we do not know if that’s the box in video. But what is the answer to that. To a association out there wondering how much does it cost to furnish a video, you know, where does that begin?
Greg Coon: Well that’s the million dollar subject and we get that asked – that question’s asked to me 10 times a week. “I want to furnish a precision video. How much does it cost?”, and they give no other information. Well it’s – million-dollar question. It’s critical to assimilate what are the prolongation parameters compulsory to get ahead what the customer has in his or her head. So we ask a lot of questions. We customarily encounter with the client. A good thing to do is if the customer is seeking to furnish some videos, find a video online that has a identical look and feel of what they would like to accomplish. Obviously their own video would be personalized for their company. But at slightest this gives me an idea. Are they seeking to furnish a McDonald’s blurb or a locally constructed automobile blurb that you’ll see on wire TV somewhere? And then – and where in between. There’s a million different points in in in in in between those two extremes. And where is it that which falls in? And a lot of it has to – you know, falls in on the bill that the customer has to work with.
Randy: It sounds a lot like kind of automobile pricing. Like how much is a car? Well, in in in in in between a very affordable subcompact to a oppulance they all get you from point A to B. And they all promulgate or they’re in effect at their thought but it’s just the bells and whistles that come along with it.
Greg Coon: Yeah. And essentially the result we use is like – look at me as like a homebuilder. You know, we can set up you an latrine and chuck up a integrate two by fours, some plywood and there’s your outhouse. Or we can set up you Mark Cuban’s mansion. But then we can also do all those points in between. And where in in in in in in between those two extremes does that customer fall? And if you’ve got a small bill – awesome.
We can – for example, if you want to set up a $100,000 home we can set up you a $100,000 home. It’ll be no frills. You’ll have the basics. You’ll be safe, gentle and you’ll be unapproachable of the residence and you’ve got a good worth for it. Or if you’ve got a let’s contend $500,000 bill to set up your home we can set up you the marble staircase. We can set up you the – use Corian on the countertops and do all those additional things and you still get a good worth for your dollar. And you’re still very happy with the end product that you’ve got.
Randy: Now with Business Profile TV we find a lot of the guest we have come on they proceed prolongation TV with almost an perspective of intimidation. And then they go through it and they find it’s quite easy. And that’s for the talk style. Is the prolongation routine that easy? Maybe you could travel us through a genuine short prolongation routine to showcase it’s not intimidating at all.
Greg Coon: No. Actually this is what we do for a living. And – but we also have a very transparent bargain that for someone who’s never accomplished video or radio prior to they have no thought what it takes to furnish a video. What are the steps? They do not even know where to begin. And so that’s where my pursuit as producer, senior manager writer I’m we do a lot of handholding and creation sure that the customer feels very gentle about every step of the way. we keep them sensitive where we are every step of the way. So they feel rebuilt and they feel like they’re part of the process.
And, for example, fast going through the steps. We’ve got – the first step is assembly with the customer and bargain what the bill is. And we put out a proposal. They accept it. Then the – my scriptwriter will encounter with the client. Two or three, 4 days after they’ll have a chronicle one of the script. The customer will have the event to make changes that they need to the script. Then once the book is approved, then we report a fire day. I’ve got the crew. I’ve got the equipment. we make sure all the logistics are taken caring of. That’s all me. I’m receiving caring of all of those details. And then we –
Randy: So it’s easy. It’s very easy at this point. we meant it’s very palm land we guess.
Greg Coon: It really is. And all the customer has had to do so distant is just encounter with me essentially then encounter with the scriptwriter and feed the scriptwriter all the data. Then we – we’re we do all the backend work. Then during the fire we – we do have the customer there with me if I’ve got the guard there and I’m seeking at the shot. we want to make the customer is there and participating in and assisting me during the shoot.
Then after the fire we go into the revise brook and our – one of our 3 tall clarification revise bays and we do our sorcery there. The customer does not need to be part of that. They come in at the very end because all we’re we do is modifying the video according to the authorized script. So it really functions well. The customer comes in. They can put their feet up in our loll chairs and watch the video for their association and they give us their inputs on last changes and then they travel out the doorway with a accomplished product. So it’s really – essentially it was very easy from the customer perspectives.
Randy: Let’s go from the routine to the attention as a whole. It’s protected to contend there’s not been a singular cause that’s altered every blurb operation and every zone of attention like the Internet, the web. How has that really altered the way an gifted maestro prolongation residence like yours handles video?
Greg Coon: It’s a diversion changer. It has altered all that we do. Now we still have to write script. You still have to shoot. You still have to edit. But how we implement video has all altered because of the Internet. Seven years ago it – the Internet. You know, if we were to furnish a plan for a client, for example, they would say, “Okay. We want a precision video and also give me a chronicle we can chuck on the Internet.” Where now 90 – I’d contend 90, 95 percent of all projects we furnish essentially is for the Internet. And they might have some other use and might be chuck a blurb on radio or something. But almost all we do is now for the Internet because the Internet is where everyone goes to find any kind of report about anything. And video’s a big part of that.
Randy: That’s great. You know one thing blurb operation form TV likes to do is we like to make our viewers better blurb operation for companies like yours. So do you have a few tips for a first-time blurb operation that’s about to furnish a commercial, a web video, any kind of media project? As they come in into it, what are a integrate of things they can do to be better rebuilt and be a better client?
Greg Coon: You know, just do a little bit of homework. Go to the Internet. Look out – you know, poke out video prolongation companies in your area. Anyone with a $1,000 camera and a $1,000 laptop mechanism can – can mist on a pointer on the front of their unit doorway and they’re unexpected a video prolongation company. Make sure that your – the association that you select is a creditable one. Make sure they’ve won some inhabitant awards. Make sure that they’ve accomplished videos along the lines of what you want to produce.
Look at the past videos they produce. Call their old clients or, you know, stream clients. What is it like to work with them? One thing I’ll pledge you, someone will regularly do it for cheaper. And if you go by cost alone you will be unhappy because – we meant when we was first starting we would do videos for giveaway just for the experience. And we look back and twenty years after I’m like, “Ooh. Gosh. That was – that was pretty bad what we did when we first started.”
So videos, generally on the Internet and – well, videos paint your company. They’re your face. And when you fool around that video that video represents your – your company. Your brand. And you want to make sure that the video is at slightest a turn of peculiarity that is just what you want it to be and zero less.
Randy: Well, Greg, I’m sold. If some of our viewers out there have questions, how can they find you guys?
Greg Coon: You can find us on the Internet as we’ve been articulate about.
Randy: Imagine that.
Greg Coon: www.eyeconvideo.com. That’s E-Y-E-C-O-N-V-I-D-E-O.com.
Randy: Well, Greg, big interjection for fasten us – responding some of our questions about video. And guys, gals – if you want to sense more about sparkling and innovative companies like this, check out businessprofiletv.com. We’ll see you subsequent time.